Profitable share with loyalty that lasts
Retail, ecommerce, F and B, franchise, and distribution in the UAE.
01
Which price and promo mix grows contribution
Price pack architecture and promotion guardrails with discipline.
02
How do we win in channels that matter
Omnichannel route to market, partner terms, and store portfolio.
03
What protects value when contracts fail
Distributor and landlord disputes, IP and brand enforcement, urgent relief.
Integrated mandate
Unified commercial engine linking price, promo, and channel mix to a weekly revenue room and contracts that withstand enforcement.
Law and Arbitration
Distributor and landlord disputes, IP enforcement, consumer protection issues.
Strategy
Price pack, promo rules, ecommerce acceleration, franchise and store portfolio design.
Mergers and Acquisitions
Brand acquisitions, franchise buybacks, integration of digital and store operations.
The experts
Our Leaders
Mohamed Abu El-Makarem
Managing Partner & Chairman
Hossam Iraqe
Co-Founder & Senior Partner, Financial & Audit
Etienne van den Peereboom
Senior Partner, Strategy & Business Transformation
Oliver von Wolff
Senior Partner, Deal Advisory, M&A & Capital
Hamda Al Falasi
Associate Partner, Corporate Litigation & Dispute Resolution
